How 2FA Radically Changed Per User PricingFor those that may not be close to tech, the rise of 2FA (aka “two factor authentication”) has impacted nearly all users of software —…Dec 8, 2021Dec 8, 2021
Data monetization via data aggregationAs someone who’s spent the last decade leading businesses focused on data monetization, there’s one data product variation, specifically…Nov 17, 2021Nov 17, 2021
What’s the best way to ingest data? It depends.Data ingestion — make you think of the awkward moments right after Thanksgiving meal? It shouldn’t!Jun 25, 2021Jun 25, 2021
Creative Marketing Ideas for Data BusinessesData businesses are unique. With a near marginal product cost and nearly anything possible with a little bit of creativity and analyst…Jun 25, 2021Jun 25, 2021
Different Pricing Models in Construction/Equipment SoftwarePricing and packaging is a high-ROI science.Jun 25, 2021Jun 25, 2021
The Difference Between Selling Data and SoftwareFor the past 7 years, I’ve been running data businesses — EquipmentWatch and Price Digests — but recently we launched a new software…Jun 25, 2021Jun 25, 2021
Where to look?My team’s leaders and I often talk about “Where are you looking?”.Jun 25, 2021Jun 25, 2021
The Three Ways to Justify Product InvestmentsWhen building product in a large organization, every had push back on your investment?Jun 25, 2021Jun 25, 2021
Simplify Your Marketing App StrategyRecently, our brand EquipmentWatch, went through a website overhaul and was able to move from a one-website platform to a two-website…Jun 24, 2021Jun 24, 2021
Sales Capacity — Deciding Between Live and Recorded ContentRecently our sales team at EquipmentWatch was reviewing improvements to our onboarding process, a key driver of customer success for any…Jun 24, 2021Jun 24, 2021
