Garrett SchemmelHow 2FA Radically Changed Per User PricingFor those that may not be close to tech, the rise of 2FA (aka “two factor authentication”) has impacted nearly all users of software —…2 min read·Dec 8, 2021----
Garrett SchemmelData monetization via data aggregationAs someone who’s spent the last decade leading businesses focused on data monetization, there’s one data product variation, specifically…2 min read·Nov 17, 2021----
Garrett SchemmelWhat’s the best way to ingest data? It depends.Data ingestion — make you think of the awkward moments right after Thanksgiving meal? It shouldn’t!2 min read·Jun 25, 2021----
Garrett SchemmelCreative Marketing Ideas for Data BusinessesData businesses are unique. With a near marginal product cost and nearly anything possible with a little bit of creativity and analyst…1 min read·Jun 25, 2021----
Garrett SchemmelDifferent Pricing Models in Construction/Equipment SoftwarePricing and packaging is a high-ROI science.1 min read·Jun 25, 2021----
Garrett SchemmelThe Difference Between Selling Data and SoftwareFor the past 7 years, I’ve been running data businesses — EquipmentWatch and Price Digests — but recently we launched a new software…1 min read·Jun 25, 2021----
Garrett SchemmelWhere to look?My team’s leaders and I often talk about “Where are you looking?”.1 min read·Jun 25, 2021----
Garrett SchemmelThe Three Ways to Justify Product InvestmentsWhen building product in a large organization, every had push back on your investment?1 min read·Jun 25, 2021----
Garrett SchemmelSimplify Your Marketing App StrategyRecently, our brand EquipmentWatch, went through a website overhaul and was able to move from a one-website platform to a two-website…2 min read·Jun 24, 2021----
Garrett SchemmelSales Capacity — Deciding Between Live and Recorded ContentRecently our sales team at EquipmentWatch was reviewing improvements to our onboarding process, a key driver of customer success for any…1 min read·Jun 24, 2021----