Creative Marketing Ideas for Data Businesses

Data businesses are unique. With a near marginal product cost and nearly anything possible with a little bit of creativity and analyst skill, identifying new, creative ways to create marketing initiatives for data products is boundless.

Through our experience in the Asset Intelligence division, here are a handful of ideas for how data businesses can market themselves:

• Awards Programs
• Proprietary Reports
• Barter Programs

Awards Programs

If you’re a data business specializing in benchmark solutions, consolidating market or transaction-centric data, you’re in a fantastic position to create a superlative-focused awards program.

At EquipmentWatch, for example, we created a suite of awards, rewarding equipment manufacturers for several key superlatives.

If you’re first-to-market with these awards, you’re in an ideal solution to launch industry-first programs.

Proprietary Reports

Data businesses leveraging primary data, data they directly create and maintain, are in the ideal position to create unique insights-focused reports for content marketing purposes.

At EquipmentWatch, we leveraged our data to create a suite of reports on critical industry points.

Partner Barter Programs

For those data businesses powered by APIs, bartering/giving your solutions away for free, to platforms that can bring thousands of eyeballs to a more limited scope of your data, can be a great way to market your data.

Ideal partner candidates: online platforms with a need for data enrichment, e.g. online marketplaces

In summary, data businesses are in an ideal position to leverage their data for unique and creative marketing programs.